FAQ's

Is Feel Your Boobies® a non-profit?

Yes. The Feel Your Boobies® Foundation is a 501c3 non-profit organization whose mission is to utilize innovative and unconventional methods to remind young girls, and all women, about the importance of engaging in the proactive, healthy habit of feeling your boobies. 

Where does the money raised by Feel Your Boobies® go?

Profits from merchandise sales and donations made to the Feel Your Boobies® Foundation are used to fund our annual Boobies Awareness Campaign.  This annual campaign aims to use unexpected media and unconventional methods to spread the Feel Your Boobies® message.  In 2008, money raised is used to support our website relaunch, the Boobies Bus, and our Boobies at the Beach campaign in summer 2008.

Does Feel Your Boobies® fund breast cancer research?

No. Feel Your Boobies® focuses specifically and solely on the creation of our annual Boobies Awareness Campaign that aims to utilize innovative and unconventional methods for getting young women, and all women, to see the Feel Your Boobies® logo.  We believe that this message will result in more women practicing the proactive, healthy habit of feeling their boobies.

Is Feel Your Boobies® associated with any other non-profits?

Feel Your Boobies® was started in 2004 by Leigh Hurst after she was diagnosed with breast cancer at age 33.  She found her lump by “feeling her boobies”.  For fun, she decided to design a t-shirt to remind her friends to do the same.  It has since grown from a simple t-shirt to an international campaign focused on providing young women with a “friendly reminder when you least expect it.”  Feel Your Boobies has worked with other non-profits but operates independently in pursuit of its own mission.

Why can’t you use the word “breast” instead of “boobies”?

In order to get the attention of young women in a way they can relate to, the Feel Your Boobies® campaign aims to use language and methods common to a younger population.  Most breast cancer materials are written in a way that generally targets older women or breast cancer survivors solely.  Younger women, for the most part, don’t talk about breast cancer or think of themselves at risk. Feel Your Boobies® uses a provocative and sexy approach to encourage lighthearted conversation in public places where this topic would not normally be discussed.  We believe this conversation is needed, necessary, and life saving.

I want to help spread this message.  Can I put Feel Your Boobies® on my own t-shirt to help this campaign?

No.  Feel Your Boobies® is a registered trademark that is licensed solely to the Feel Your Boobies® Foundation for use in fundraising for its annual Boobies Awareness Campaign.  The use of this trademark is the Foundation’s sole method for pursuing its mission and therefore we actively protect it.  The Feel Your Boobies® website has been designed to provide free ways for Boobies supporters to help us spread our message and we encourage you to use them and tell others to do the same.